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about FOCUS

GETTING FOCUSED
As a lead marketing liaison we are on a mission to help our clients to get organized, set priorities, and focus better in order to grow.

BUILDING MOMENTUM
We have broad industry background not only in all major cross channel marketing disciplines but across industry sectors. This background enables us to deliver big but achievable ideas for our clients.

Our goal is to help our clients to generate more demand, brand advocacy and excitement in the market.

LEADING A MOVEMENT
We also have extensive experience in leading teams, both as sales leaders within the large enterprise and as industry leaders. We are actively focused on helping to lead the marketing industry through our involvement in association program development and leadership.

As a result, our clients have continuous, fresh thinking and a lead liaison that can build and influence teams to make things happen.

about LINDA CUMMINGS

MAJOR NATIONAL BRANDS
As founder and chief strategist for FOCUS, Linda has more than 20 years of sales and marketing experience. She has consulted with and delivered services to major national brands across major industry sectors: Retail, Financial Services, Health Care, Manufacturing and Multi-Channel Marketing.

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    • IN GOOD COMPANY
    Throughout her career, she has brought new marketing services concepts to market, has been responsible for key account development and strategic growth initiatives. She has worked with numerous major national brands and has had cross-organizational sales responsibilities.

    Brands that she has worked closely with include:

    Trans America Financial, Bank of America, Discover Card Services, US Bank, Wells Fargo, Securian Financial, Master Card, Deluxe Corporation, May Company, Nordstrom, Sears, Target, Best Buy, United Health Group, Toyota, Mitsubishi, Ligget Vector Brands, Warnaco, Lands End, Northern Tool & Equipment... we could go on.

    MARKETING LEADERSHIP

    Linda has gained cross-channel and hands on marketing experience through her involvement and leadership of key Marketing Associations. Following her year as President of the MDMA, she was awarded the "William W. Holes Award", by the MDMA for "distinguished service, dedication and outstanding contribution to the direct marketing industry".

    Client ACCOMPLISHMENTS

    COMPREHENSIVE MARKETING DATABASE - EXPERIAN
    Linda had the good fortune, while based in Experian's Headquarter offices in Southern California, to lead a major marketing services sale's initiative that resulted in a comprehensive database marketing solutions delivery. The company was US Bank, when headquartered in Portland Oregon. The database solution was the first of its' kind to be delivered for Experian. A Platinum Circle Trip ensued.

    GLOBAL CHANNEL SALES - FAIR, ISAAC & COMPANY
    She also had the good fortune, while at Fair, Issac, to lead partner sales initiatives that generated sales opportunities across industry segments. The channel partners were major database technology partners and included: Chordiant, Business Objects, Xchange, MarketSwitch and Siebel Systems.

    IN STORE MARKETING - TARGET CORPORATION
    As the marketing and sales lead for Archway Marketing Services, she lead sales efforts with Target, In-Store Marketing. The account management and sales team were awarded "Vendor of the Year" by Target Corporation for achieving exceptional performance standards.

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